Premium Only Content
How To Sell Cyber Security Services To Fortune 100 Executives
Here's an example of my thinking around risk management and business development. In late 2019 and early 2020, I found a Zoom vulnerability before the March 2020 FBI warning.
This was before the big concern about video conference call hijacking during COVID-19. At the time, the mainstream media was pushing working online via Zoom. Most corporations were using Skype, WebEx, and GoToMeeting.
I recorded this on April 30, 2020. It summarizes a marketing campaign targeting high net-work clients and senior-level executives. This video includes a complete marketing plan for selling cyber security protection services.
It's part of my analyst newsletter, available at https://www.InsideStrategicRelations.com/newsletter/
Are you looking for a lateral thinker with risk management skills? Do you need someone who understands business development? Direct message me.
If you weren't aware, this is how top-performing service providers get customers. They aren't trolling people on social media and LinkedIn. A direct response campaign like this positions you as an expert and puts you in front of buyers.
#CyberSecurity #CyberThreat #Marketing
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