KFA and SM Entertainment sign MOU 한국축구협과 SM엔터테인먼트 계약한 이유?

And finishing things off... some interesting news on Thursday,... as the Korea Football Association and SM Entertainment,... signed a Memorandum of Understanding.
A win-win signing for both sides,... as the KFA plans to have some of the top K-Pop stars perform during A-matches,... while SM Entertainment,... plans to get into sports marketing. Both the KFA and SM Entertainment were excited to sign the MOU,... as they hope to combine football and entertainment... to bring more excitement throughout the world.