How to do A/B Split Testing on Your Websites or Sales Funnels for Free using Google Optimize

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Hey hows it going everyone this is Jonathan Coates and
in today's free training I will be showing you how to do an A/B spilt test for
your marketing campaign...

...We will be doing this through the use of google optimize, which is a free marketing tool
provided by Google that helps you to create experiments based off of different variants -

...you can also create triggers that fire off whenever a visitor does something on your site
like scrolling over the exit button, or clicking on an order button, or filling in the opt-in box, etc...

I'm really excited to share this with you because a lot of folks aren't even familiar with google optimize let
alone split testing, and the folks who know about a/b testing are using paid services to accomplish their experiments.

So just to further clarify an A/B split test is way of going about testing which page converts better, so for an example
you'll have one page that has a Bolded Headline with a Yellow Checkout button, and you'll have a variant
of that page with the same exact content and layout, but the only difference is you'll have a red checkout button, and the headline won't be bolded

- so this is just an example - By sending 50 people to page a, and 50 people to page b, whichever one has more sign-ups
is the one you'll stick with. So I explain all that in this video and how to set it up for free.

0:00 - Intro
1:20 - Google Optimize Overview
12:00 - Outro

=== Tools & Resources Mentioned in The Video ===

Google Optimize - https://optimize.google.com/optimize/home/

Google Analytics - https://analytics.google.com/analytics/web/

Google Tag Manager - https://tagmanager.google.com/

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