Victoria Secret Night wear

Victoria's Secret Fashion Show
Main article: Victoria's Secret Fashion Show

Kelly Gale at the Victoria's Secret Fashion Show, 2014
The first Victoria's Secret Fashion Show was held in 1995 and was broadcast on primetime American television.[173] The fashion show, overseen by Ed Razek, was described by Newsweek as "a combination of self-assured strutting for women and voyeuristic pleasures for men" that made lingerie mainstream entertainment.[174]

Ken Weil, vice president at Victoria's Secret, and Tim Plzak, responsible for IT at Victoria's Secret's parent company Intimate Brands, led Victoria's Secret's first-ever online streaming of their fashion show in 1999.[133] The 18 minutes webcast streamed February 2, 1999, was at the time the Internet's "biggest event" since inception.[133] The 1999 webcast was reported as a failure by a number of newspapers on account of some user's inability to watch the show featuring Tyra Banks, Heidi Klum, and Stephanie Seymour[175] as a result of Victoria's Secret's technology falling short being able to meet the online user demand resulting in network congestion and users who could see the webcast receiving jerky frames.[133] In all, the company's website saw over 1.5 million visits, a number significantly higher than the 250,000 and 500,000 simultaneous viewers that Broadcast.com, the website hosting the show, was able to handle.[176] In total, 1.5 million viewers either attempted or viewed the webcast.[177]

The 1999 webcast served to create a database for Victoria's Secret of over 500,000 current and potential customers by requiring users to submit their contact details to view the webcast.[133] The next spring Victoria's Secret avoided technical issues by partnering with Broadcast.com, America Online, and Microsoft.[133] The 2000 webcast attracted more than two million viewers.[50]

By 2011, the budget for the fashion show was $12 million up from the first show's budget of $120,000.[178] In November 2019, Victoria's Secret canceled its runway show. In July 2021, the company said there are plans to relaunch the show, but without the Victoria's Secret Angels.[179]