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International stores
The international expansion of Victoria's Secret stores began in 2008.[12] As of 2016, L Brands maintained control of operations at company-owned stores in Canada, the UK, and China but relied on franchises elsewhere in the world for its Victoria's Secret Beauty & Accessory (VSBA) locations.[12][101]

Canada
The drive for growth coupled with a maturing American retail market led to a shift towards expansion, first into Canada.[100][102] In 2010, the first Canadian store opened in Edmonton, Alberta. In 2012 Victoria's Secret opened a store in Quebec.[103] Several of the company's stores in Canada are considered large by retail standards and span more than 10,000 square feet (930 m2) each. As of 2020, the company's Canadian locations included cities in all ten provinces, from British Columbia all the way to the Maritimes. However, the company announced, in May 2020, plans to permanently shutter 13 of its 38 Canadian stores, representing a loss of one third of the Canadian fleet.[104]

United Kingdom
Victoria's Secret opened a store at the Westfield Shopping Centre, Stratford, London in July 2012.[105] Their flagship 40,386-square-foot- (3,752.0 m2) store on New Bond Street, London followed in August 2012.[106] Locations in the United Kingdom include the cities of Leeds, Manchester, Sheffield, Birmingham, Bristol, Westfield London, Bluewater, Brent Cross and Glasgow.[citation needed] As of June 2020, there were 25 stores in the United Kingdom.[107] That same month, Retail Dive reported that as the brand's UK arm filed the "equivalent of Chapter 11" bankruptcy, as it struggled with falling sales, profits, and market share.[108]

China
In 2016, it was reported that L Brands fully purchased 26 stores back from its franchise partners in China.[101] The company announced plans to expand on the existing 26 Victoria's Secret Beauty & Accessory (VSBA) stores (boutiques which sold beauty products in airports or malls), through the addition of flagship stores in Shanghai and Beijing.[101]

Reuters reported that, as of June 2020, Victoria's Secret had two dozen stores in Greater China.[109] That same month, the company permanently closed its 50,000 square feet (4,600 m2) flagship store in Causeway Bay, Hong Kong after only two years of operation.[110][111]

On January 25, 2022, Victoria’s Secret announced a Joint venture partnership agreement with Regina Miracle International (Holdings) Limited. Under the terms of the agreement, Victoria’s Secret will own 51% of the joint venture and Regina Miracle will own 49%. CEO Martin Waters commented, “I am delighted to announce this partnership with Regina Miracle, who has been a valued merchandise supplier partner for more than twenty years. Together with Regina Miracle, we aim to grow the China business through joint investment in product development, distribution, and marketing. We expect the partnership will positively impact the speed and agility of the business to benefit consumers and provide us with a platform for a strong future in this important market."[1
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