Cognitive Dissonance Theory and The Primary Ways to Reduce Dissonance - Social Psychology

Topic: Cognitive Dissonance Theory - Social Psychology

In this lecture, we will focus on Cognitive Dissonance Theory and The Primary Ways to Reduce Dissonance.

Cognitive dissonance theory explains how people react to these micro-level inconsistencies in their thoughts and behavior. According to Festinger’s (1957) Cognitive Dissonance Theory, people have such distaste for perceiving inconsistencies in their beliefs to try to deny those inconsistencies.

Two cognitions (e.g., beliefs, attitudes, or perceived actions) are inconsistent with or contradict one another.
The more important the inconsistent cognitions are to the person, the more intense the feeling of dissonance and the stronger the motivation to get rid of that feeling.

I am open to additional lecture title suggestions… so if you have a topic in mind, send me your request.

Click HERE to Sign up for Psychology Courses for Real Life at Bev Knox Institute. 100% Online: http://www.BevKnox.com

Order an autographed copy from Bev: http://www.TheMysteryElement.com

Support this Channel at PayPal: https://www.paypal.me/drbevknox

Professional Services Contact: bev@bevknox.com