The Populus Customer Story

#Leadership #Coaching #CarlosVargas #PaulLewis #HowardHolton

What is a good story? Have you ever heard one from a vendor?
Stories are supposed to help us relate with the problem and solution, but what if the story only portray a vendor as the solution and there is no struggle.
What if there is nothing I can partner because the story do not engage me.

In this episode we will go thru why stories are important and some details so we can craft a good story that will engage an executive.

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