WARNER BROS ACCUSED Of "Screwing Over Latinos" By Cancelling Their Shows In Another Hit Piece!

WARNER BROS is under attack again for cancelling shows that don't fit the current strategy for their streaming services. The Daily Beast does a lengthy article accusing the company of deliberately eliminating shows unfairly affecting latino representation.

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How Warner Bros. Discovery Is Screwing Over Latinos
https://www.thedailybeast.com/how-warner-bros-discovery-is-screwing-over-latinos?ref=scroll

WARNER BROS ACCUSED Of "Screwing Over Latinos" By Cancelling Their Shows In Another Hit Piece!

When the team behind The Gordita Chronicles first found out that their show’s corporate overlord was headed for a merger, all hands were on deck. Eva Longoria—an executive producer on the series alongside Zoe Saldaña—allegedly went straight to the top and called HBO exec Casey Bloys.
“She really hunted him down,” showrunner Brigitte Muñoz-Liebowitz recalled with a laugh during a recent interview with The Daily Beast. The chief content officer seemed reluctant to give a straight answer, the showrunner said, but Longoria wasn’t having it. “He hemmed and hawed a little bit, and then he said, ‘Yeah, I don’t think we’re gonna be able to make it work.’” The reason? HBO Max would no longer be producing “family content.”
That explanation never made much sense to Muñoz-Liebowitz, who noted during our interview that the Gordita creators always saw the series as a straight sitcom. And besides, the showrunner said, Gordita Chronicles was never discoverable under the streamer’s “Family” or “Comedy” categories; it only appeared under “Latino.”
As questionable as the Gordita team found Bloys’ “family content” explanation for the show’s cancellation, another detail he allegedly shared might be even more telling. As part of Warner Bros. merger with Discovery, Inc., the team learned, “premium” HBO Max shows would migrate to HBO proper. Gordita Chronicles just wasn’t one of them.
A bitter irony tinged the showrunner’s voice as she looked back on the moment. “So we’re not premium? Okay.” This was, after all, the same company that was more than happy to trot out the show’s creator for its market diversity pamphlets. To unceremoniously boot the show after just one season, Muñoz-Liebowitz said, was “egregious.”
Laid-Off HBO Max Execs: They’re Killing Off Diversity
‘THEY JUST DON’T CARE’
Adam Manno

As frustrating as the situation might have been, what happened to The Gordita Chronicles was not an anomaly within the industry. Frances Negrón-Muntaner—a Puerto Rican filmmaker, writer, and scholar whose 2016 study The Latino Disconnect examined the effect of mergers on Latinx representation—has found that generally, as she told The Daily Beast, the word “‘merger,’ for Latinos, equals ‘disempowerment.’” Combine media consolidation with often lazy or misguided marketing for Latinx shows and an apparent lack of support for Latinx programs, and the abysmal statistics we see each year regarding the community’s representation in Hollywood start to make sense.
Advocates for mergers will often argue that these moves not only reduce costs and increase consumer choice, but also that they’re good for diversity. Negrón-Muntaner’s study, which focused primarily on the merger between Comcast and NBCUniversal in 2011, indicated otherwise. “What we found is that, no—there’s less diversity in some cases [but] definitely not more diversity,” Negrón-Muntaner said. “And people that manage to hang on to the boat have less power.”
In the case of Comcast and NBCUniversal, this played out as Telemundo executives who once ruled the roost at the network found themselves subordinate to their (white, non-Latinx) corporate overlords from NBC.
#warnerbros #davidzaslav #zaslav #hbomax