BLACK PANTHER 2 Is A BROKEN PROMISE By Marvel Studios! Also BLACK ADAM Does $140 Million!

Black Panther 2 will be release to theaters in a few weeks. Upon the death of actor Chadwick Boseman, Marvel decided not to recast the character and instead is focusing on female characters in the world of Wakanda. The character Black Panther is not the focus of his own film. How will fans of the Black Panther character react to Marvel breaking another brand promise to their fans? Why do they always need to create a mess of their properties when they know very well what fans want from them?

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Rumor: Marvel Scaling Back ‘Black Panther: Wakanda Forever’ Merch
BLACK PANTHER 2 Is A BROKEN PROMISE By Marvel Studios! Also BLACK ADAM Does $140 Million!

Plans Out Of Concern That Sequel’s Lack Of T’Challa May Alienate Black Male Audiences
https://boundingintocomics.com/2022/10/21/rumor-marvel-scaling-back-black-panther-wakanda-forever-merch-plans-out-of-concern-that-sequels-lack-of-tchalla-may-alienate-black-male-audiences/

Though titular African super hero’s ‘brand’ has done gangbusters for Marvel’s financial back end ever since his debut, a new rumor suggests that the studio is scaling back its merchandising plans for Black Panther: Wakanda Forever out of concern that the sequel’s focus on the franchise’s female characters could partially alienate the character’s key consumer demographic of black men.

Source: Black Panther (2019), Marvel Entertainment
RELATED: Marvel Studios Boss Kevin Feige Says T’Challa Was Not Recast For ‘Black Panther: Wakanda Forever’ In Order To “Continue The Legacy Of Chadwick Boseman”
Following the untimely passing of original Black Panther actor Chadwick Boseman, a major topic of discussion among both fans and analysts was just how Disney and Marvel would tackle the future of Wakanda’s resident hero without the franchise’s star.

Source: Avengers: Infinity War (2018), Marvel Entertainment
Yet, with the slow trickling out of the film’s promotional material, it soon became evident that the sequel would center around T’challa’s female allies, including his sister Shuri (Letita Wright), Dora Milaje leader Okoye (Danai Gurira), his former love interest Nakia (Lupita Nyong’o), and their newfound companion Riri Williams (Dominique Thorne).
However, despite the Black Panther ‘brand’ having become one of Marvel’s biggest, particularly among black audiences, it appears that Wakanda Forever’s lack of a male lead – and to a certain extent Boseman’s performance specifically – has the studio taking a far more cautious approach to the film’s merchandising.

Source: Black Panther (2019), Marvel Entertainment
RELATED: ‘Black Panther: Wakanda Forever’ Actor Tenoch Huerta Attempts To Justify Removal Of Atlantis
According to alleged insider sources whose insights were relayed directly to Bounding Into Comics by entertainment reporter and insider Valliant Renegade, “many licensed product manufacturers have cut back on their Black Panther products vs their more standard mapping for their categories with respect to what they would usually do with a property with an upcoming “over a billion dollar” exposure push.”
“This means either limiting [Wakanda Forever’s] line depth (less skus) and/or smaller production runs (which entail higher per unit costs, but reduces inventory exposure),” he added.
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Surprisingly, though he admitted that “those with the colder feet are those who bring the most value-added to the product category [such as action figure manufacturers,” Valliant Renegade then revealed that this fear even extends to “categories that rely on printed visuals to deliver the license (generally cheaper, with less upfront cost loading)”.
“Recent projects have shown lowered returns, so the lower volume business case will likely be the most profitable once costs are all in,” he said. “In other words, should there be a huge merch breakthrough (which can vary significantly by category), well, manufacturers will just chase it”