Adidas cuts ties with Kanye West over antisemitic remarks

2 years ago
17

The German sportswear giant is the latest company to end connections with the controversial celebrity. Jewish groups and rights advocates had demanded Adidas "take a clear stance" against antisemitism.

The celebrity — known formally as Ye — recently made a slew of antisemitic remarks, triggering widespread outrage and resulting in his accounts on Twitter and Instagram being restricted.

The company said in a statement that it "does not tolerate antisemitism and any other sort of hate speech."

"Ye's recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness."

Adidas had faced growing calls from Jewish and rights groups to end its association with West.

Earlier this month, the company said it was reviewing its relationship with West after he appeared wearing a "White Lives Matter" T-shirt at a fashion show in Paris.

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