Earl Cureton previews Detroit Pistons 2022 season & community plans

Detroit Pistons legend and community ambassador Earl Cureton stopped by this morning to talk all about the 2022-23 season, which tips off on Wednesday, and the community plans the team has. On Tuesday, they released a new brand campaign with Detroit rapper Big Sean called "Different by Design." The "Different By Design" campaign is narrated by Big Sean and illustrates what makes Detroit and the Pistons different than any other team in the NBA. “Detroit’s story is different. Not just any ol’ different. Like the Phoenix risen into something new different. We tapped in – ready to put on for our city. Every move made with purpose. Every change built on experience," Big Sean said in the video. The video is told through the perspective of Pistons opening night going through the city, and includes cameos from Ben Wallace and Dave Bing. It was directed by Detroit-native Lawrence Lamont and featuers music from Detroit-native Jay Norman.