How Starbucks Beat The Odds In Italy
1 year ago
10
CNBC
CNBC original
business
business news
finance
financial news
Starbucks
international
Italy
chain
coffee chain
How Starbucks Beat The Odds In Italy
In 2018, Starbucks opened its first store in Italy, a 25,000-square-foot roastery in Milan. Despite being inspired by Italian coffeehouse culture, the American chain faced resistance when entering the country. Since then, the company has opened a total of 20 stores in northern and central Italy and plans to open five more before the end of 2022. A few other American brands like Domino’s, Ben & Jerry’s and Häagen-Dazs have failed to expand successfully in Italy, but will the country that invented espresso embrace the world’s largest coffee chain?
Loading comments...
-
58:25
Talk Nerdy 2 Us
12 hours agoAI Leaks, Political Hacks, & Corporate Breaches: How Safe Is Your Data?
18.5K5 -
1:11:31
Glenn Greenwald
1 day agoNew Documentary On The Destruction Of Gaza: Interview With Director Richard Sanders | SYSTEM UPDATE #351
72.2K73 -
59:12
Man in America
6 hours agoThe Great Replacement & the END of Western Civilization w/ A.J. Rice
23.2K6 -
1:01:42
Bright Insight
6 hours agoHurricane Destruction & Ancient FLOOD Cataclysms
47.6K99 -
7:21:37
Right Side Broadcasting Network
1 day agoLIVE REPLAY: President Trump Holds a Rally in Aurora, CO - 10/11/24
395K167 -
3:16:45
Nerdrotic
9 hours ago $11.37 earnedPenguin DOMINATES, Rings of Power FLOPS! Captain African American | Friday Night Tights 323 w/ MauLer
112K13 -
1:48:25
The Quartering
12 hours agoKamala Harris Town Hall Disaster, Florida Man Luke Rudkowski On Hurricane Milton & More
148K73 -
11:20
Chrissy Clark
9 hours agoAre These TikTokers Going To FIGHT?!🥊 I Underreported Stories
51.1K29 -
28:35
Stephen Gardner
10 hours ago🔴BREAKING: Worse than ABC rigging | Exact Democrat election cheat plan EXPOSED!
90.3K116 -
56:27
Twins Pod
1 day agoUNDERCOVER At The Southern Border! | Twins Pod - Episode 34 - James O'Keefe
107K38