Mas Fuertes program in Milwaukee helping Latino-owned businesses hit by the pandemic

After seeing the devastating effects of the pandemic on Latino-owned businesses across Southeast Wisconsin, the Latino Chamber of Commerce and the Latino Entrepreneurial Network turned their attention to making sure people could bounce back. “When you are first generation, or perhaps even second generation, your challenges are not the same as someone that is third, fourth generation, who is fully acclimated to a culture, because we're already generations behind in wealth. So, I felt that looking at a comprehensive, holistic case management approach was the best way to address these inequities in the ecosystem,” said Nelson Soler, President & CEO at the Latino Chamber of Commerce of Southeast Wisconsin. https://www.tmj4.com/news/hispanic-heritage/mas-fuertes-program-in-milwaukee-helping-latino-owned-businesses-hit-by-the-pandemic