Jeff Pieta’s Insights on Innovation, Human Connection, and Opportunities

Jeff Pieta is the CEO of AIS Inc, an IT tech firm founded in 2002. For the majority of his life, he only knew about computers. In the interview, Jeff talks about how, as a college dropout, he was able to start his own company to survive the early 2000s recession and how he got into the real estate investment industry.

Today in the episode, he shares his incredible journey in real estate and his current ventures. From figuring out how to properly and safely use a nail gun to some selling mishaps, this tech-pro has plenty of astonishing real estate stories and insights about the human psyche to share.

// DON’T FORGET TO REACH OUT TO JEFF PIETA

Linkedin: https://www.linkedin.com/in/jeffpieta/

// CONCEPTS

“It's fun every now and then to help people out. And, I like being able to find better solutions to problems. I think a lot of times people just have fixed ideas, and they don't actually consider like is what I'm doing is it necessary.”

“And don't let the absence of perfection impede progress because so many people either get overwhelmed because they can't do it the way that they want to do it or they don't know how to do it to completion. And so they just freeze up or they don't start at all or they lose motivation.”

“What the timing of innovation is recognizing when something new exists or creating the adoption of that which enabled what previously couldn't be enabled.”

“I would describe it [Shiftgig] as growing a business organically out of cash flow. It's like running down the street. You're limited by your own oxygen. If you trip and fall, get back up. No big deal.”

“Failure is often just a limit of what someone was willing or able to do wasn't enough to succeed, and failure is just a measure of that limit.”

“People tend to do what hurts the least and do what's painful less painful when presented with two options.”

“A problem well defined is a problem nearly solved.” Benjamin Franklin

“Strategy is the art of creating luck.”

“If you understand something, you can explain it simply. If you’re good at something, then you make it look easy.”

// CONCEPTS

Be diligent when transacting in real estate since a lot of things can happen under your nose.
If you are able and willing, helping other people with their problems opens an opportunity to learn new things.
Some people might do things in a fixed way because it’s all they ever knew. So it’s important to ask questions and see the problem in a different light to find new and better solutions.
Seek help from mentors who have a ton of experience to share, and pay the learnings forward.
You should not be afraid of innovation and change. Adapting to change is a part of growing your business.
Recognize new trends for their value and use your learnings to your advantage.
Think about what you want to be, what you want to do, and what you want to achieve. Having a mentor to guide you and show yourself through a different lens will help you see yourself for your potential.
Be patient. Do not be greedy in your business. Understand how you can maximize your assets.

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// TIME STAMPS ⏲

0:00 Introduction
0:28 Nail gun and selling mishaps
2:17 Learning to fix a basement
3:50 Helping someone with their water heater
4:46 The ham story
5:13 Heterodoxic quality
6:51 Founding a company at 18
9:00 Unconventional parents and support
10:19 Finding the right mentors
11:40 Offering professional services
13:00 Why? Why Uber? Why?
15:34 Uber but for staffing
17:14 Mentors’ advice
19:00 The evolution of real estate–”uberification” or flexibility catered for customers
22:17 People in the manufacturing industry are good mentors
25:45 The importance of recognizing yourself
26:52 Collecting observation notes for a book
30:12 Leadership and connecting with people
33:40 Recognizing people as you get older
35:43 Catering to people’s happiness
39:15 New paths and old paths
42:00 Strategy is the art of creating luck, more about the book
44:00 Experts make it look easy
45:00 CIA profiler
47:00 Wild human psychology and human nature
51:26 Running a marathon
53:28 Feelings make us comfortable
54:00 Brain hack - imprinting on the things you want
56:13 Jeff’s current venture
1:00:00 Big companies vs startup companies
1:02:00 “Sometimes innovation can be backward.”
1:04:00 Tiktok
1:07:00 Maximizing your gains with a system
1:08:14 Jeff’s new hobby - Backtesting

Sources Mentioned

Peter Field on being “Heterodoxic or going against convention.”

// TAGS

Jeff Pieta’s Insights on Innovation, Human Connection, and Opportunities jeff pieta’s insights on innovation real estate marketing real estate video real estate coaching lead generation exp realty mortgage