20.1 The concept of corporate

strategy Corporate strategy is defined as
Enterprise strategy is the overall planning of an enterprise for long-term survival and continuous development in the face of intense changes and severe challenges in the environment. The characteristics of corporate strategy: global, long-term, resistant and programmatic. The characteristics of corporate strategic decision-making: 1) complex decisions, difficult to grasp the structure, no precedent to follow; 2) sudden, unpredictable