Rolex and Cinema

Cinema is a perpetual movement that has the power to bring history to life. It embodies the very essence of our emotions and reflects the unalterable passions in our hearts. Like a Rolex watch, films are ingrained in our memories and aspirations. In this way, Rolex and cinema share a quest for excellence, innovation and progress, as well as a common goal to create an enduring masterpiece. Through this partnership, Rolex is the Exclusive Watch of the Academy of Motion Picture Arts and Sciences and a Founding Supporter of the new Academy Museum of Motion Pictures in Los Angeles.