Shakespeare's means of attracting attention

So Shakespeare must have knownhe had potent materialwhen he conflated and adapted the storiesof a murderous 11th century Scottish King named Macbethand those of several other Scottish nobles.He found their annalsin Hollinshed's ;Chronicles,"a popular 16th century historyof Britain and Ireland.Shakespeare would also have knownhe needed to tell his storyin a way that would immediately grab the attentionof his diverse and rowdy audience.