David Charalambous: Why do people believe narratives?

Whether it is Brexit, Covid-19 or Climate Change, we are increasingly living in a world where grand narratives divide and polarise and the barriers to rational debate continue to grow.

This exclusive Elevate Network event recording with David Charalambous from Reaching People explores how to have more effective conversations by addressing:

- Why do people believe narratives?

- What are the driving forces behind why people see the world the way they do?

- Why are some people seemingly hypnotised by narratives and unwilling to engage in logical debate?

- How is it two people can both be absolutely convinced that their opposing viewpoints are correct?

- Why does presenting raw data rarely (if ever) change people's minds?

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About David Charalambous
David Charalambous is the founder of Reaching People. Over the past 2 years, he has conducted an extensive investigation into how and why individual and collective conversations around topics like Covid-19 have become increasingly polarised and what can be done in order to bridge the gap.