Ad Group Name In Google Ads (2022) - How To Name Your Ad Groups And Campaigns In Google Ads

In this video on ad group name in google ads I will go over How To Name Your Ad Groups And Campaigns In Google Ads in 2022. This will video will show you the benefits of naming ad groups and campaigns as well as how to name them.

0:00 Intro
0:15 What To Name Your Ad Group And Campaign
1:15 How To Change Campaign Name
1:43 How To Change Ad Group Name
2:05 Benefits Of Naming In Google Ads

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Campaign Organization and Naming Conventions
In order to make life easier for everyone, there needs to be rules. For instance, in Canada we all drive on the right side of the road. Kaos would ensue if we each decided to drive on whatever side we wished. It is by all agreeing to that convention that we eliminated a potential conflict. The same is true for many other things in life.While it is not a matter of life or death, having conventions in our marketing campaigns saves time and removes confusion. This may not increase quality scores but it will increase our quality of work and life. It will also make it easier when campaign managers change.We have come up with 9 rules to follow in naming campaigns. You'll find them below one by one with explanations and clarifications.

How to Organize a Google AdWords Campaign for Success!
1. The first word or two of a campaign should be its type
What is the first thing we want to know about a campaign when we first see it? We want to know if it's a search campaign or some other type such as display, remarketing or shopping. We should not be wasting time figuring out what a campaign's intentions are by looking at settings or having to remember because we have many clients and the less things cluttering up our minds, the better.Therefore the very first word of a campaign's name should be one of the following:

Search
Display
Remarketing
Shopping
Call
Video
There may be other future types (Audio?) or others we can come up with (We have used Mobile before) but these are the basic ones.We also split up text and image campaigns for display campaigns and sometimes, depending on circumstances, a remarketing campaign. In those cases, I include either the word Text or Images after the name such as:

Display Text
Display Images
We have also had Display Search campaigns.

2. A colon should separate the type from any further description
Often, just having the campaign's type is not enough. That can be the case for a client targeting different countries. For example,

Search: Canada
Search: USA
We recommend using the full name and not an abbreviation, except where there is no ambiguity. For instance, I would not use CA for Canada since it could be interpreted as California. USA can be used for the United States.

3. The descriptive words after the campaign type should be the most important to the least
Say a client sells books and we decide to split campaigns along the types of books such as Crime Novels, History, Science Fiction and others. They also sell in different countries and it is decided to split campaigns along the geographies as well. Should the order be:

Search: History; USA
Search: History; Canada
orSearch: USA; History

Search: Canada; History
The question is, which is more important, the type of book (the category) or the geographical targeting?The answer is that the category is more important and thus should be specified before any other description. What will typically follow the category will be more campaign settings and the only ones worth knowing are targeting options of location and language. It also reads better and when alphabetising, the book types would all follow each other instead of all campaigns targeting Canada being bunched together.

4. When there is more than one word or phrase describing a campaign, use a semicolon
As seen above, a semicolon is used to separate History from the country's name.You may think, why use a separating character at all? For that matter, why not a colon as we did before?The answer lies mainly that computer software can be used to extract a word from a campaign's name. For example, a client may ask (or we may want to know) how the History books performed, regardless of country or how each category did. The only way to do this easily is with those separator characters. Without them, software could not tell where each one starts and ends.

5. A comma should be the separator should there be a third describer
Search: History; Canada, English
Search: History; Canada, French
Again, software can easily determine what that word is by identifying the comma.

6. Names should be capitalized
It just reads better that way I find.