Google Ads Campaign Types - Which Google Campaign Type Should You Use? (2022)

In this video on google ads campaign types, I will explain the different google ads campaign types and which one you should use.

0:00 Intro
0:25 Search
1:25 Performance Max / Local
2:59 Display
4:00 Shopping
4:47 Video
5:52 App
6:32 Smart
7:30 Discovery

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Search campaigns: Text ads on search results

Search campaigns are text ads on search results that let you reach people while they’re searching on Google for the products and services you offer.

It's great for driving sales, leads, or traffic to your website, as you can show your ads to people actively searching for your products and services.

Display campaigns: Image ads on websites
Display campaigns let you reach a relevant audience with visually engaging ads as they browse millions of websites, apps, and Google-owned properties, such as YouTube, to achieve your marketing objectives. Display campaigns are a great way to expand your reach and stay top of mind with an audience beyond just Google Search.

You can also create a Display campaign that uses your data segments to show ads to people who’ve visited your website or have used your app.

Video campaigns: Video ads on YouTube
Video campaigns let you show video ads on YouTube and other websites.

Some Video campaign types can help you boost general awareness of your brand. Others are designed to drive conversions or get people to shop on your website.

Shopping campaigns: Product listings on Google
Shopping campaigns are product listings that are ideal if you’re a retailer looking to sell your product inventory. Shopping ads appear on search results and the Google Shopping tab.

Store owners can also use local inventory ads to promote products available at their physical locations.

App campaigns: Promote your app on many channels
App campaigns help you find new app users and increase sales within your app.

This campaign type uses information from your app to automatically optimize ads across Search, Play, YouTube, Discover, and over 3 million sites and apps.

Local campaigns: Promote locations on many channels
Local campaigns help you bring people to your physical stores and venues.

Your ads will be automatically optimized to appear across Search, Display, Google Maps, and YouTube.

Smart campaigns: Automate your campaigns
Smart campaigns are the easiest way to automate your campaigns and get your ads up and running.

Enter your business information and create a few ads, and Google finds the best targeting to get you the most for your time and money.

Performance Max campaigns: Access all channels from a single campaign with automated optimization
Performance Max is a new goal-based campaign type that allows performance advertisers to access all Google Ads inventory from a single campaign. Performance Max helps you drive performance based on your specified conversion goals, delivering more conversions and value by optimizing performance in real-time and across channels using Smart Bidding.

Campaign types in google ads are very important for success and in this video, I will explain all of them to you.