Google Ads Conversion Rate - How To Improve Conversion Rate In Google Ads (2022)

This video of google ads conversion rate will explain what a conversion rate is and how to improve your conversion rate in google ads.

0:00 Intro
0:10 What Is A Conversion Rate
0:33 Factors Affecting Conversion Rate?
1:02 Keywords
5:30 Ads
9:08 Landing Pages
12:58 Other Factors

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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of total ad interactions that can be tracked to a conversion during the same time period. For example, if you had 50 conversions from 1,000 interactions, your conversion rate would be 5%, since 50 ÷ 1,000 = 5%.

Improve your conversion rate
If you're getting a good amount of traffic from your ads but not enough people actually buying or signing up for things (we call these actions "conversions"), you can take several steps to improve. You can use the free Google Ads conversion tracking tool to measure how many people are actually buying or signing up for things after they land on your website. Then, there are a number of things you can do to improve your conversion rate, like adding more specific keywords and negative keywords, which we'll cover in this article.

Track your success with conversion tracking
Before you start making any big changes to your account, it's a good idea to see how much business your ads are currently generating. Google Ads shows you the number of impressions and clicks you get with your ads, but wouldn't it be great if Google Ads could also show you the number of conversions you're getting? Well, Google Ads can do that – with conversion tracking.

After setting up conversion tracking, you'll be able to see how effective your campaigns are once you make adjustments to them. For example, If you make a change to a campaign and notice your conversion rate increasing, that's a good sign that your change is leading to better campaign performance.

Use specific keywords for better conversion rates
Once you're able to track your conversions, you can then focus on improving your conversion rate. Specific keywords often tend to have a better conversion rate than general keywords. For example, consider the keywords below. Which one do you think leads to a higher conversion rate?

Acme
Acme printers
Acme 710c
Generally, more specific keywords like "Acme 710c" tend to lead to a better conversion rate than general keywords like "Acme." That's because people searching for specific models or product numbers have typically already researched their product and want to make a purchase.

Keep in mind, however, that using more specific keywords can lead to fewer impressions. If your keywords are too specific, fewer people may end up searching for those terms. The trick is to find the right balance between being general enough to match what people are searching for, and specific enough to lead to conversions.

Use negative keywords to refine your traffic
Another way to try to improve your conversion rate is to use negative keywords. When you use negative keywords, your ad won't show up when people search for those particular keywords. This is helpful when you're trying to limit your ad so that it doesn't show up for people who are just browsing around and aren't ready to purchase anything yet.

For example, some advertisers use "free" as a negative keyword. Unless your site offers free products or trials, you might want to add this as a negative keyword to attract fewer people who are just looking for free products. People searching for free products are probably less likely to make purchases.

Conversion rate is a very important metric in google ads and in this video I will show you how to increase it and what you should aim for in terms of a good conversion rate.