Where To Use Your Story

You put your story on your website and then have a video of you telling your story. And use that video as part of your social media strategy.

The other place to use your story is when you're in these big networking zoom rooms and give an introduction.

If you could sharpen that story into 90 seconds, People would remember you.

Yes. I'm currently in a copywriting group, and my signature way of introducing myself is, "I'm a doctoral-level occupational therapist turned copywriter."

So from that, the story is I'm a doctoral-level occupational therapist as my background, and now I'm doing copywriting.

That brings curiosity to me.

Yeah. Yeah. Now in an email, let's say someone's just opted into your lead magnet. Now they have this information. Of course, you wanna make sure that they received it. Let them know who you are.

That's the perfect place to put your story. They just got something from you through the computer. There's no human contact. If you tell them your story, Now you've humanized the gift given to them.

With the story, a bond is created, and people will start to relate to you.