reveal useful information about the participant's feelings
2 years ago
9.13K
The idea is that this can reveal useful information about the participant's feelings that traditional questions might not get to.Beyond these basics,many variations are possible.A focus group may have two or more moderators perhaps taking opposite sides on a question,or a researcher might be hidden in the focus group unknown to other participants to see how their answers can be influenced.And the whole process may also be observed by researchers through a one-way mirror.
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