Copywriting Tutorial - "My Neighbors Laughed When I Ordered, Now They ALL Want a Tomato Garden"

Provided to Rumble courtesy of 🉐 "The Dojo"

Download my free Copywriting Checklist for Businesses and Content Creators: Create compelling content & optimize your copy for conversions! - https://jonathancoates.net/copywriting-checklist/

Hey what's up folks, so in today's free training I will be giving a detailed overview of a very profitable insert from 'Grow Box' who used a proven template from a few legendary ads but most notably the original and most famous: “They Laughed When I Sat Down At The Piano but when I started to play...” ad...

Now, when it comes to reusing old templates, most copywriters in my industry feel this is overused and unimaginative, but it's important to keep in mind, that the people who have order readers digest and folks who are involved in the gardening niche aren't familiar and don't have the same bias...

..but it is a great practice to just use inspiration from the Psychology of the ad rather than just copying word for word, so websites like the one I show you in this video helps dissect and give you a greater understanding of why certain elements in the ad work, making it easier for you to get creative...

Growbox does an outstanding job in this ad building credibility by the use of graphs and stats right next to extremely compelling pictures of the abundant gardens that readers can visualize in their own space.
They also cite reliable sources and associations to further boost trust.

They also take the time to cover potential objections that may come up as the reader is combing through the copy:

"Will this fit in my space" - no, it takes up very little space.
"Am I going to need experience doing this? - no experience is required

...and they also finish the offer with a one-year guarantee (no receipt required)

So the central theme here is as follows:

1. how easy & automatic Growbox is
2. How accomplished & proud you’ll feel about your new garden
3. How popular you’ll be amongst your neighbors
4. How much praise you’ll receive from others

Hope you enjoy!

=== TOOLS & RESOURCES MENTIONED IN THE VIDEO ===

Swipe Worthy - https://swiped.co/

Ad Covered in the Video - https://swiped.co/file/digest-insert-growbox/

The Robert Collier Letter Book - https://bit.ly/3R8MtEq (Google Search Results)

Tested Advertising Methods - https://bit.ly/3PXUiMg (Google Search Results)

Advertising Secrets of the Written Word - https://bit.ly/3wuwhp3 (Google Results Search)

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0:00 - 0:27 - Intro
0:27 - 1:15 - Brief Overview of Swipe Worthy
1:15 - 2:15 - Tested Advertising Methods
2:43 - 3:18 - How to use this Strategy
3:18 - 12:49 - Breakdown of Tomato Garden Ad
12:49 - 14:35 - Outro

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Copywriting Tutorial - "My Neighbors Laughed When I Ordered, Now They ALL Want a Tomato Garden"
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