HOW TO SELL AN IDEA IN ONE SIMPLE STEP by J Loren Norris

HOW TO SELL AN IDEA IN ONE SIMPLE STEP by J Loren Norris

You can work harder. You can work smarter. Or you can work RIGHT. When it comes to new and grand ideas, helping them spread, take hold and gain traction is NOT A MATTER OF WORKING HARDER.

Many people want to “hold their cards close to the vest” and keep their idea protected. I get it. Intellectual property has a name and a value for a reason. Some of that has to do with the potential harm or good created by the idea when fully developed and activated. Some has to do with the lifetime dollar value of the idea in full fruition. Some of that reasoning is based purely on the vanity of the idea generator. They don’t want to share secrets because they don’t want to share glory so they work VERY HARD on their own until they succeed in spite of themselves or die trying.

Many people come across a brilliant idea and instantly realize and are willing to admit it is more than they can handle. Perhaps this idea demands more time or resource than they have themselves. Perhaps the idea isn’t yet fully expressed in the first rendition. Perhaps, the power of synergy and likeminded brainstorming will make the idea better. So they recruit help and share bits and pieces of the idea with a few different assorted people. Now they have a team right? Not really. They have a gaggle of people with a stash of puzzle pieces and none of them have the box lid with a picture of the finished puzzle. They all have something to WORK WITH ( a tool means you’re working smarter) but they have no idea what they’re working on or toward. The result is a team of people working hard on a project with little likelihood of full success.

A few people realize the idea which came to them is NOT ABOUT THEM. It is about the significant impact that idea could have on the world. They see the benefit to humanity, world peace, saving the planet, empowering the underprivileged, creating genuine opportunity and they don’t care who gets the credit, so they leap to action. The burden of need and the fiery passion of the idea collide igniting a wildfire of collaboration, synergy, shared talent, merged resources, exponential growth, rapid expansion and impact far beyond the imagination of the idea generator. THEY ARE WORKING RIGHT - you can’t do it alone. Even if you could WHY WOULD YOU??!!

How do you SELL YOUR IDEA in one SIMPLE STEP? GIVE IT AWAY!!

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