Branding Tactics That Work

OVERVIEW & PURPOSE
The purpose of this lesson is to show you a few strategies that work for organic growth. We will discuss the use of OPA (Other People's Audiences) as well as paid marketing and when the right time to use paid marketing might be for your brand and project.

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GET ORGANIC
Build your brand
Be on every social media site/app possible
All your social profiles should be branded identically.
On social platforms you're not planning to use regularly, create a single post that tells people who you are, what you do, why you do what you do, and directs people to the platforms you're using regularly.
Add Value
Comment on relevant blogs, posts, videos etc. where your thoughts can add value. If you are unable to add something of value do not comment.
Be sure to include a link to the place you want your customer to visit where applicable.
Utilize OPA
Build meaningful and lasting business relationships with like minded brands.
Utilize these relationships to build one another up.
Spread the word about these other brands
Enter a collaboration with these brands.
Create an Affiliate/Referral Program
Reward your consumers and fans
Give them a reason to want to talk about you
Remember each person and brand is different and wants different things.
Some examples could be offering NFTS in return, or perhaps some crypto, or maybe even just some recognition and bragging rights.
Build Trust
Be Transparent
Don't hide in the shadows of DM’s or PM’s.
Hold public conversations whenever possible.
Stand by your word!
Keep any and all promises, NEVER over promise
Engage with your consumers
If someone mentions you, comments on a post, or engages in your content in some way, make absolutely certain you do the same by being responsive and engaged.
For consumers and brands that have shown unyielding support for what you are doing, utilize step 3 as indicated above.
TEST
Be open to numerous types of content and strategies
When trying new content keep track of what works VS what don't
Never implement more than 1 new type of content or strategy at a time.
Not doing this will make it harder to track what is and what is not working.
Track the changes using an assortment of analytics tools readily available for you.
Never use just one source, combine the results of several analytics sources to come up with the average performance of the new type of content or strategy.
Utilize this new type of content for no less than 1 week, to get the best analytics possible.
WEB PRESENCE ANALYTICS TOOLS
Google
Do a search for your brand weekly to see the number of links associated with your brand. If you are doing it right it should grow weekly.
Google Trends is another sub tool you can use to quickly get an overview of your brand. If you don't have enough results this will not yield any information.
Hootsuite
Hootsuite offers a FREE plan that allows you to integrate upto 3 social media profiles and draws on nearly 200 different metrics to measure the impact of your reach.
Talk Walker
Talk Walker is a site that allows you to monitor all of your social media performance. You can conduct unlimited searches across all social major social media platforms to include; your campaigns, brand mentions, and hashtags all for FREE!
Audiense
This tool allows you to identify relevant audiences with insights and inform you of strategies to grow your brand and business.
PLATFORM SPECIFIC ANALYTICS TOOLS
Facebook Insights
provides information about your page’s performance, such as demographic data on your audience and how people are responding to your posts. Sort posts by types, and see the demographics of your fans. Identify your reach in organic, paid, and viral searches. Price: Free.
Instagram Insights
lets you learn more about your followers and how your content performs with your audience. View insights for specific posts and stories you’ve created to see how each performed and how people engaged with them. From your profile, you can access Insights in the Instagram app.
Twitter Analytics
provides quick and informative statistics on your Twitter activity. For each month, get impressions, visits, mentions, and followers. See your top mentions and top followers. And receive suggestions on how to grow your audience.
Twitter Engagement Insights
provides quick and informative statistics on your Twitter audience and their activity. This is useful in order to post the most important information when your audience is online and active to ensure you're getting the content you want in front of the most people.

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