Brand Dilution: How Brands Lose Value Over Time

What is brand dilution? This question is on the minds of many people, especially in the startup community. And it's not a far-fetched concern either. Apple, for example, has experienced some brand dilution over the years as they expanded their product offerings. But what if I told you that your brand could actually lose value before you even launched it? You'd probably think I was crazy, right? Well, unfortunately, you're wrong - brand dilution can and WILL happen to your business if you're not careful.

Blog: https://www.linkedin.com/pulse/brand-dilution-how-brands-lose-value-over-time-irving-gil

Check out my website to see how Brand strategy can help you scale your business. www.irvinggildesigns.com