An Anti ESG ETF Called God Bless America Is Coming

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Anti-ESG 'God Bless America ETF' coming to market

A new fund is in the works to play against the growing ESG trend. The exchange traded fund is set to be called the God Bless America ETF (YALL), which will act as an anti-ESG exchange traded fund that screens out stocks that are listed as "activists."

YALL will be advised by Toroso Investments and sub-advised by Curran Financial Partners, and it plans to eliminate companies that have emphasized political activism and social agendas at the expense of maximizing shareholder returns.

According to the U.S. Securities Exchange Commission filing, the ETF will aim to “exclude companies that make public statements about a then-current political hot button item unrelated to their business.”

The prospectus also stated that the new ETF would be constructed of approximately 30-40 companies that can fall within all eleven sectors of the marketplace.

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