Homemakers Turn Love for Traditional South Indian Snacks

http://festyy.com/edlwCh Vidya Raja

Uma Chandrasekar and Uma Natarajan became friends by virtue of going for a morning walk every day in Chennai. The sexagenarians would catch up every morning, exchange pleasantries and chit-chat about their respective families while they got their day’s exercise and step count tackled.

Little did they realise that this friendship that started in a park would turn into a rather lucrative business venture.
Uma Chandrasekar to the right and Uma Natarajan to the left.
Uma Mamis, the brand created by both the ladies, has been doling out sweets, savouries and even pickles of various kinds for people not just in Chennai but from Europe, the UK and even the US.
For Chandrasekar, it all started five years ago, in 2017, when her daughter was getting engaged. “There were many savoury items that needed to be prepared and I was happy to do it all at home,” she tells The Better India.
She made the murruku (savoury crunchy snack), which immediately became a big hit with everyone who tasted it. Even before that, she recalls taking on small orders from friends and family. “Making such a large quantity for the function gave me the motivation to take this forward,” she says.
Popular items on the menu are the murukku, adhirsam (traditional south Indian sweet made of jaggery and rice flour), mixture and a variety of sweets.
Uma Mamis
Having started small from their home kitchen, the duo is now shipping the products all across the globe to customers. “This has happened only via word of mouth. Many of the customers who take our products overseas share it with friends and family there and that leads to more orders for us,” says Chandrasekar.
Friends turned business partners
Popularising South Indian sweets world over.
The two Umas have known each other for over seven years now and Natarajan says, “In fact, her name on my phone was stored as ‘Walking Uma’ for the longest time. That was how our friendship blossomed.”
“Since we are both Uma, we decided to call ourselves Uma Mamis. This is a venture born out of sheer passion. Neither of us was looking to turn this into any sort of big business. The best part is we can work as per our own schedules and take on just as much as we are able to do,” says Chandrasekar. The duo is committed to ensuring that their family does not in any way suffer because of this venture.
They proudly declare that they are now at a stage where they are able to say no to orders they feel they cannot take on. “It feels good to be in this position. We do want to grow the venture, but at a pace that we are both comfortable with,” says Chandrasekar.
On the investment made into this venture, the duo says that they never put a number to what they started with.
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