Target Your Market - Launching Your Marketing Campaign into the Early Majority

Once your product is ready, the Early Majority will be cautiously awaiting your arrival. Well, not really, you need to convince their pragmatist pessimism that your product will meet their needs and that your company is ready to support them. You need to target your market by launching your marketing campaign into the early majority in a very specific manner. This is the beginning of your company transformation into a major player in the market.