The Halo Effect And How It Affects Your Daily Life

The halo effect theory refers to a type of cognitive bias where our overall impression of someone influences what we think about their character. This plays a big part in attraction, since attractiveness is based on physical appearance. But, aside from relationships, the halo effects is also prevalent in school, at work, the media, and a number of other everyday situations. Even companies apply their marketing strategies based on the psychology of this theory.

It’s important to learn about the halo effect and how it affects your daily life, due to the fact that it influences how we perceive others and how they perceive us.

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