INTERVIEW: CEO of Potomac Core Association

Dan Varroney is the President and CEO of Potomac Core, a strategic consulting firm that specializes in association transformation and industry focused strategic partnerships. He has built a successful career as an association executive, leading organizations with diverse focus, from manufacturing to high tech to finance and advocacy.

His deep understanding of policy and regulatory influence on industries has shaped his approach to industry strategic partnerships. Through his own executive experience—and over a decade advising association clients—Dan has applied his data-driven strategic process to the industry and market challenges of trade associations and the domestic and multinational companies they represent. A prolific blog author, he launched and facilitates a group for leading association CEOs with a focus on industry strategic partnerships. His unique methodology has surfaced the key elements of successful strategic partnerships in multiple industries. He is a sought-after expert on economic performance with appearances on CNBC, Fox, Fox Business, Dow Jones, MarketWatch, Bloomberg, Forbes, and the BBC.