Leverage Emotions! | Part 3/7

Do you believe that people tend to feel first before they think?

There's truth in this, backed by science.

It's all because the emotional brain processes sensory information 1/5 of the time our cognitive brain does.

In marketing, that means incorporating emotions in your content to create compelling pieces.

An IPA dataBANK analysis shows that campaigns that have emotional content are more successful than those without.

Banking on emotional content helps in making your brand more memorable and relatable.

Plus, it drives purchasing decisions and builds loyalty and brand advocates by urging your followers to act.

Just like coffee, emotion is a strong force.

Let's rumble!