What Is Cooperative Marketing?

Cooperative marketing or joint ventures is a powerful way to lower the cost of new customers. Done the right way you can increase leads and sales while sharing costs with complementary partners.

A cooperative marketing campaign combines resources. One or more companies may enter into a partnership to reach the same customer. It's like Coca-Cola providing advertising dollars to Mcdonald's to feature them in television commercials.

Even smart local businesses benefit from this kind of marketing. A small bakery features a local coffee blend or even fresh eggs from a local farm. Cooperative marketing is huge in agriculture.

You may even become a member of a cooperative marketing association. This kind of group pools members' funds to promote the general category and provide resources to reach qualified customers.

The best way to supercharge cooperative marketing is great copywriting. If you want to learn how to write with cords that sell, then join us here, https://www.adbriefing.co.uk/newsletter/ Free newsletter helps you write copy without all the frustration.

A business participating in a cooperative marketing relationship can hire the most talented copywriter, then share the campaign. Maybe they buy into lead generation campaigns. The opportunity is endless.

For more answers about cooperative marketing and joint ventures watch https://youtu.be/-zshV6BLtRs (While this is specific to electrical contractors, the concepts are relevant to any business.)