Leverage storytelling! | Part 2/7

Want to connect with your audience emotionally?

Leverage storytelling - 55% of customers are willing to purchase if they love a brand's story.

Take Orange Is the New Black, for example.

Instead of the usual ad, they partnered with New York Times on an article about female inmates in which they were seen wearing an orange jumpsuit which links to the show's central theme.

And to say that the show was a hit would be an understatement.

That's how powerful stories are.

They promote personal connections, and they sell without blatantly selling.

Want to take it up a notch?

Have someone else do it for you.

Have your loyal followers or even an influencer tell your story.

It will give you a wider audience.

Plus, it will act as a vote of confidence for your brand.

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