Marshall McLuhan 1969 The Sage of Orpheus Explained

About the myth:
Many were the minstrels who, in the early days of the world, went amongst men, telling them stories of the Gods, of their wars and their births, and of the beginning of things. Of all these minstrels none was so famous as Orpheus; none could tell truer things about the Gods; he himself was half divine, and there were some who said that he was in truth Apollo's son.

But a great grief came to Orpheus, a grief that stopped his singing and his playing upon the lyre. His young wife, Eurydike, was taken from him. One day, walking in the garden, she was bitten on the heel by a serpent; straightway she went down to the World of the Dead. Then everything in this world was dark and bitter for the minstrel of the Gods; sleep would not come to him, and for him food had no taste. Then Orpheus said, "I will do that which no mortal has ever done before; I will do that which even the Immortals might shrink from doing; I will go down into the World of the Dead, and I will bring back to the living and to the light my bride, Eurydike."

Then Orpheus went on his way to the cavern which goes down, down to the World of the Dead--the Cavern Tainaron. The trees showed him the way. As he went on, Orpheus played upon his lyre and sang; the trees heard his song and were moved by his grief, and with their arms and their heads they showed him the way to the deep, deep cavern named Tainaron. ...

About Marshall McLuhan:
Marshall McLuhan (1911-1980) was the first major communications theorist of how the new media have the power to transform human nature. No matter how powerful or persuasive the message, he said, it’s the media that have changed our patterns of thought and behaviour. Now, in a world dominated by the Internet and social media, McLuhan’s revolutionary ideas are as hotly debated as they were in the 1960s, when he became an academic star known worldwide for his catchy slogans “the medium is the message,” “the global village,” and “hot and cool media.” Today, McLuhan is back in the spotlight again, this time as the first seer of cyberspace. For decades scholars and students have read Marshall McLuhan’s landmark books Understanding Media and the Gutenberg Galaxy, recognizing him as the foremost theorist of how the new media have affected human behaviour.

More info:
http://www.sacred-texts.com/etc/omw/o...
https://mcluhangalaxy.wordpress.com
http://www.marshallmcluhanspeaks.com
http://www.mcluhanonmaui.com