Why Morning Brew will be a BILLION Dollar Company

In this video, we take a dive into Morning Brew, a nearly-bootstrapped media company (they’ve raised less than $1 million). Morning Brew's core product is a daily newsletter summarizing the biggest business stories into digestible chunks. The newsletter arrives every morning before 730a and is opened by more than 1 million readers.

From that primary tentpole, the company has begun to spin out sub-brands that deepen their relationship with their audience, diversify the company’s revenue streams, and build a mini media empire.

With 5 million podcast downloads, nearly 3 million newsletter subscribers, and over $20 million in annual revenue, they are already in the upper echelon of all media entities. At the end of the video, we’ll discuss how leaning into being an ensemble brand will take them to greater heights.

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Time Stamps

0:00 Morning Brew origin story
1:36 Josh Kaplan
4:11 Kinsey Grant
5:20 HENRY
7:05 How Media Companies are Valued
12:44 the Morning Brew business
15:39 Next Steps

Interested in Morning Brew? Message me to go even deeper at https://my.community.com/aaronwatson

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Edited by Hannah Phillips
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🕺Aaron Watson, Chief Executive Officer of Piper Creative

https://www.linkedin.com/in/aaronbwatson/
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Aaron has an obsession with storytelling, business building, and creating media that leads to sales.

Aaron’s experience in media creation and strategy started at the age of 23 when he launched a podcast, Going Deep with Aaron Watson. In the subsequent 3 years, he has built a powerful network, executed profitable events around Pittsburgh, and started a paid public speaking career on the back of his digital media brand building.

As the co-founder of Piper Creative, Aaron is passionate about leveraging his expertise to help others build healthier company cultures, execute effective storytelling, and master the distribution of their content.

🧑🏻Hannah Phillips, Chief Creative Officer of Piper Creative

https://www.linkedin.com/in/hannah-phillips-52bb87a3/
https://twitter.com/hannahpmedia
https://www.instagram.com/hpmedia/

Hannah is our brilliant visual media artist that produces genre-defining work across digital video, photography, graphic design, and fine art.

From an early age, she developed a love for art and creating, and has grown those passions into hard skills that build businesses.

She started her first media company in 10th grade and was dedicated to growing it part-time throughout high school.

At Piper Creative, she guides and mentors the next generation of creatives while leveraging their skills to transform brands and drive business outcomes.