Technology Adoption Life Cycle.mp4

Technology Adoption Life Cycle

Early Market
Innovators
-Like New Things-
Early Adopters
Big Pain Points
Early Majority
Late Majority
Laggards

Description

A quick explanation of the Technology
Adoption Life Cycle. Marketing and
Selling High-Tech Products to
Mainstream Customers" by Geoffrey A.
Moore (http://amzn.to/2FPW0S).
Part of a series on Understanding
Emerging Technologies. For all videos
and associated handouts, please visit:
https://www.christiansonjs. com/unders.
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