Joshua Lisec talks Ghostwriting

Joshua Lisec has been a ghostwriter for a decade. Public figures hire him to write compelling books, newsletters, and tweets in their voice, so that they can build their media platform.

He has helped to write best selling and critically aclaimed books and teaches the best practices publicly online. Joshua coaches his clients to offer higher-ticket services, courses, and products in conjunction with book sales to build a sustainable business.

In this podcast, Joshua and Aaron discuss the business model behind most successful books, why traditional publishing deals are hard to get, and how ghostwriters are like actors.

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Time Stamps

0:00 Joshua Lisec Intro
1:21 What is a Ghostwriter?
2:58 Why Someone Hires One
4:39 Hierarchy of Ghostwriting
6:49 Playing Different Characters
9:22 Nondisclosure Agreements
12:56 The Four Types of Editing
18:31 Book Revenue Pyramid
26:02 Jobs-to-be-done Theory
30:18 Independent vs Traditional Publishing
35:20 Connect w/ Joshua Lisec
36:43 Joshua Lisec’s Challenge to the Audience

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Edited by Kelsee McHugh
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🕺Aaron Watson, Chief Executive Officer of Piper Creative

https://www.linkedin.com/in/aaronbwatson/
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Aaron has an obsession with storytelling, business building, and creating media that leads to sales.

Aaron’s experience in media creation and strategy started at the age of 23 when he launched a podcast, Going Deep with Aaron Watson. In the subsequent 3 years, he has built a powerful network, executed profitable events around Pittsburgh, and started a paid public speaking career on the back of his digital media brand building.

As the co-founder of Piper Creative, Aaron is passionate about leveraging his expertise to help others build healthier company cultures, execute effective storytelling, and master the distribution of their content.

🧑🏻Hannah Phillips, Chief Creative Officer of Piper Creative

https://www.linkedin.com/in/hannah-phillips-52bb87a3/
https://twitter.com/hannahpmedia
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Hannah is our brilliant visual media artist that produces genre-defining work across digital video, photography, graphic design, and fine art.

From an early age, she developed a love for art and creating, and has grown those passions into hard skills that build businesses.

She started her first media company in 10th grade and was dedicated to growing it part-time throughout high school.

At Piper Creative, she guides and mentors the next generation of creatives while leveraging their skills to transform brands and drive business outcomes.