2021 Peugeot Landtrek 4X4 Pickup

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2021 Peugeot Landtrek 4X4 Pickup
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Peugeot has revealed a new pickup called the Landtrek, and while any Americans reading this are already expecting that it won't be sold here, get ready to stick it our European friends, who also won't get a chance to buy it. Considering the state of the Continental pickup market, maybe that isn't surprising. The Mercedes-Benz X-Class, a truck developed on the Nissan Navara platform, only lasted three years before being killed off for poor sales in Europe.

But trucks serve important commercial roles in other global markets. South America, much of Africa, and Australia demand rugged pickups at aggressive price points. The road conditions in those places are unforgiving, and incomes are lower. That's why the Landtrek was co-developed in partnership with a Chinese company, Changan—and why it's the second such Chinese co-developed pickup for emerging economies in a few years.

PSA, Peugeot's parent company that's shacking up with Fiat Chrysler, previously had an arrangement with Dongfeng, selling a version of that company's Rich pickup as the Peugeot Pick Up. The Rich itself is derived from an older Nissan Navara model, and Peugeot's derivative was mainly sold in North Africa.

But Peugeot's continuing relationship with Dongfeng isn't certain, so the company's new Landtrek co-development deal went to Changan. Naturally, Changan also gets to sell its own version of the truck, the Kaicheng F70, in its home market. Meanwhile, the Landtrek will be targeted at Latin America and sub-Saharan Africa.

STARTING AT $25,192
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