Lies & Deceit: The Protein Powder & Supplement Industry

The supplement industry, just like the fitness industry, is full of honesty, transparency, and simplicity. When I think of my experience with the supplement industry, only one word comes to mind: accuracy. If there’s one thing I can trust in this world, it’s the labels on protein powder containers.

How do you think fitness influencers on Instagram have become so attractive? Some people think it’s gear, photoshop, or the rising use of plastic surgery. I must be naive to think that the gains come from the protein powder and BCAA’s they’re selling.

If you check out the labels on supplement products found in the fitness industry then you’d believe that you were a couple scoops of protein powder and a few sets on the bench press away from looking like a modern bodybuilder.

Do you think protein powder or supplement companies are incentivized to tell the truth? Of course, that’s how you stay in business. But what if you could stretch the truth? That’s how you build a 8 or 9 figure company.

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