Ogilvy and KFC South Africa partner with WAZE for 'Ramadaan Redirect' Campaign

KFC South Africa and Ogilvy partnered with Waze, the largest mobile navigation app in the country - with more than 800 000 daily users - to create the KFC Ramadaan Redirect; a real-time Waze detour that helped those observing fast across South Africa avoid the irresistible aroma of KFC during Ramadaan as they commuted to and from mosques.