Muppet Researcher (Part Two) | BOXING SYMPOSIUM | Talkin Fight

In a Muppet boxing match, who are you putting in the ring? "Canadian by birth, Guyanese by association, Scotch by absorption. CX Mad scientist. Muppet researcher. Aspiring musicologist. Rarely met a sport I didn't like." - Randy N.
Ok, now that's out the way, listen to him explain what drives boxers and what drives their fans, and connect it with the successful migration of The Muppets from Sesame Street to gain wider acceptance around the world among adults.

[Part One: https://youtu.be/ha71miaCxLc]

Bob Ciosek, "Inside the numbers: MMA and boxing fans" - https://medium.com/@bob_6051/inside-the-numbers-mma-and-boxing-fans-cfef9e96522a

Sebastiano Mereu, "Boxing to understand fan motivations for sports consumption: The Wilder vs Fury rematch," Journal: Sports Business Research - https://sportsbusinessresearch.blog/2020/03/31/boxing-to-understand-fan-motivations-for-sports-consumption-the-wilder-vs-fury-rematch/

Jeff Pryor, "The appeal of boxing to its fans," The Guardian (13 Dec 2013) - https://www.theguardian.com/sport/queensberry-rules-boxing-blog/2013/dec/13/appeal-boxing-fans

And for more on how the Muppets create an audience: "Kermit Culture: Critical Perspectives on Jim Henson's Muppets" - https://mcfarlandbooks.com/product/kermit-culture/

#TheMuppets #Boxing #Webinar #Outsidethebox @The World of Boxing! #marketing