Pittsburgh's Biggest Media Agency w/ Shea Murtaugh

Shea Murtaugh is the founder and president of Hoffmann Murtaugh, the largest media-only agency in Pittsburgh.

Shea started her company in 2004 with no capital and now leads a team of 30 people. Prior to funding Hoffman Murtaugh, Shea broke into media via broadcast sales. She’s sold every major form of media over her decorated career and blends that experience into a cocktail that delivers wins for clients.

In this conversation, Shea and Aaron discuss how she got her start, when to hire vs train new talent, and the degree to which she has to be the “banker” of marketing.
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Timestamps:
0:00 intro
0:58 Rundown of Hoffmann Murtaugh
5:38 Media vs. Creative
7:11 Understanding your target
10:31 Shea's radio advertising background
18:22 Establishing a media agency
22:07 Growing a business, hiring talent
27:48 PESO (payed, earned, shared, owned) model
29:53 The "pay to play" arena
32:08 Managing an efficient team
34:17 Putting clients' needs first
38:29 Importance of taking risks
39:37 Social Media contacts
40:44 Actionable Personal Challenge- future self journaling
42:29 Outro

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Edited by Leilani Zhang