1933 Goudey Gum Co. Indian Gum Card #54 JIM BRIDGER Graded and Encapsulated by SGC 30 Good 2

The Goudey Gum Company's story is riveted in American History. The invention of bubble gum served as the catalyst to bring together picture cards with bubble gum. Together they were wrapped in colorful wrappers for sale with printed offers of appealing premiums for "kids." Goudey was the first company to bring gum cards to the American marketplace. (they had been available with cigarettes and certain lines of candy for many years. The 1933-40 Indian Gum Jim Bridger card #54 remains the most highly prized non sport card ever produced. The Goudy cards display brightly colored and artistically rendered depictions of Native American chiefs, warriors, generals, frontiersmen and Wild West figures, as well as native rituals, survival practices, war tactics and battles. ''They`d usually be in a box near the cash register at the corner drugstore. You`d pick up a pack-it would be wrapped in a waxy kind of paper-and you`d open it up, and the cards would be in there, along with that flat piece of pink gum. The smell was unique-you`d stand there and open up the waxy paper, and the smell of the gum would come floating out. It was a very nice experience-the waxy paper, and the cards inside, and the smell of the gum.'' And a lesson on the card about the manliness of manhood, that a man has a good reason for what he does, and has a will in doing it like a man.