SAAS Entrepreneur Gabriela Isturiz Interview

Gabriela Isturiz has founded two different high-growth SaaS (Software-as-a-Service) technology companies that were ultimately sold to Fortune 500 companies.

Her first company, eBillingHub, was a pioneering electronic billing solution for law firms around the world. Her product development, sales, and business strategy acumen allowed for eBillingHub to be acquired by Thomson Reuters (NYSE: TRI) in 2011.

After that, Gaby founded Bellefield System, which rose to be a global leader in time tracking and compliance technology for lawyers. Their product was recognized as the #1 legal timekeeping solution for 5 years in a row worldwide and she led the firm to over 3,500% growth within 6 years, positioning it among the top fastest-growing companies in Western Pennsylvania.

In December 2019, Bellefield was acquired by Roper Technologies, Inc. (NYSE: ROP) (Aderant division) a constituent of the S&P 500.

In this conversation, Gaby and Aaron discuss building a Saas company in the early 2000s, how to recruit talent, and how wisdom compounds.

1:25 Experience as a SAAS Entrepeneur
4:30 Selling eBillingHub
7:30 Finding Early Adopters
9:08 Interacting with Buyers Over Time
11:10 Spinning off from a Law Firm
13:35 Jumping into Bellefied Systems
16:00 Building a Core Team
17:45 Building a Pitch
19:00 Catalyst for Selling
23:40 Vision for Venture Investing
26:50 Barriers for a Female Entrepeneur
27:44 Opportunities for Under-Invested Areas
30:30 Female Led Investment Sector
31:45 Digital Coordinates
32:50 Actionable Challenge

https://www.linkedin.com/in/gabrielaisturiz/