Going Beyond Content Clusters in Search Engine Optimization

Content clusters are all the rage in search engine optimization. They promised to organize your website with an internal linking method that boosts search performance.

Nothing about constant clusters is new. As far back as the 1990s, I explained how to organize information so it can be easily recalled. This is such a strategy it simplifies your website for the end-user.

Let’s talk about how to organize content on your website to attract more leads, more organic traffic, and solve problems for visitors. A simple strategy you can start implementing right now.

More importantly, you’ll be able to test topics and audiences to know which are most valuable from a sales perspective. Imagine knowing which topics produce leads and which do not!

Your website will be easier to use by visitors and more profitable for your business. This takes more than content clustering. You'll have a better message to market match which engages buyers.

Use these insights to write copy for clients or market your own services. If you'd like to learn more about the mechanics of content marketing, joins our newsletter today at https://www.adbriefing.co.uk/newsletter/

And for more about content marketing, watch https://youtu.be/L-gVMcTrKTg