Polestar 2 Super Bowl LVI (56) Commercial

Polestar 2 Super Bowl LVI (56) Commercial

The championship game of America’s National Football League (NFL) is without a doubt a huge deal (they don’t call it the Big Game for anything). Over the past decade, the event has drawn an audience of around 100 million each year. Game Day has millions of dedicated football fans ready to witness the championship final, while millions more tune in to watch what has become a cultural phenomenon in its own right: the ads.

This isn’t any given Sunday, however. These breaks are not considered interruptions to the excitement, but rather a continuation of it. Creating a one-of-a-kind opportunity to make an impact on a mass audience. And that’s what Polestar has set out to do, at this event and beyond. Spreading the message of more sustainable electric mobility as broadly as possible.

This is the first time Polestar advertises during such an internationally watched and recognized sporting event.

The ad centers around Polestar’s ethos of ‘no compromises’ and features the Polestar 2 electric performance fastback. As with its products, the spot will toss aside traditional expressions for big-game advertising.

Staying true to Polestar’s minimalist brand identity, the graphical ad is visually simple, allowing punchy words in white on black to share the message.

“The Super Bowl is an iconic event and I’m excited to bring Polestar’s message to such a wide audience,” says Thomas Ingenlath, Polestar CEO. “We are a young and ambitious brand. We believe in ‘no compromises’, for our design language, our sustainability efforts, and the performance of our cars, and we wanted to share that philosophy with this ad. This is the perfect place to further raise awareness of our brand in the US, and beyond.”

The ad supports Polestar’s progress as it continues to drive growth in the coming years. In January 2022 the company announced that it delivered on its global sales target of 29,000 vehicles in 2021, representing year-on-year growth exceeding 185%.