Mark Zuckerberg Q4 2021 Earnings Report Gives Gaming Streamers a Clear Path to Growth and Views!

Mark Zuckerberg in yesterday's quarter earnings post made a key statement that caught my attention as a gaming creator:

"But there are two things that I want to call out that are having an impact on our business. The first is competition. People have a lot of choices for how they want to spend their time and apps like TikTok are growing very quickly. And this is why our focus on Reels is so important over the long-term ... we're in the middle of a transition on our own services towards short-form video like Reels. So as more activity shifts towards this medium, we're replacing some time in News Feed and other higher monetizing surfaces. So as a result of both competition and this shift to short-form video as well as our focus on serving young adults over optimizing overall engagement, we're going to continue to see pressure on impression growth in the near term."

When comparing what Mark said with my own data, I am seeing that reels already appear to be the best use of my time. For example, my lives and was lives recently have averaged 10,000 to 20,000 views a day in exchange for 1 to 4 hours a day of my time. Meanwhile, my reels are averaging 7,000 to 11,000 views a day in exchange for about 15 to 30 minutes of my time with an average of 1 or 2 uploaded daily. That means my time spent creating and uploading reels leads to about two to three times as many views and minutes watched as time spent live streaming.

Starting yesterday, I am committing to uploading 3 reels a day beginning with as soon as I wake up followed by a reel around midday and then another right before bed. I'll discuss technical details in the comments on different strategies I've tested to make creating reels easy if you're doing it yourself and if you have a video editor.

Bio: 7 years sober, husband, father, educator, and entertainer at https://jerrybanfield.com/

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Jerry Banfield in Saint Petersburg, Florida
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