Michael Levine | Branding 101 | The Best-Selling Author & Public Relations Expert of Choice for Prince, Michael Jackson, Nike, George Carlin, Charlton Heston, 58 Academy Award Winners, 36 Grammy Award-Winners
ETYMOLOGY, THE ROOT MEANING OF WORDS “Nike” - Greek goddess of victory (identified by the Romans with their Victoria), literally "victory, upper hand" (in battle, in contests, in court), connected with neikos "quarrel, strife”